Information

With roots in Tainan and a current base in Hong Kong, William Tsao, Founder & Creative Director of Third Paragraph, brings a unique perspective shaped by the fusion of these two distinct cultures.

William’s primary focus is on publication design, leveraging his expertise in paper and print techniques to craft designs that are both subtle and powerful, imbued with a poetic aesthetic. Established a reputation for delivering exceptional design solutions that seamlessly blend artistry and functionality.

New Business / Collaboration
info@thirdparagraph.co

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Awards and Activities

Recognized with numerous prestigious awards, including the Hong Kong Young Design Talent Award, British D&AD Awards, Tokyo Type Directors Club Awards, New York ADC Awards, and Taiwan Golden Pin Awards. His work has been featured in a variety of publications, such as Yahoo, Counter-Print, LaVie, Victionary, Pentawards and Sandu Publishing, and he has been interviewed by Hong Kong Economic Times (HKET) and HK01.

William has also been invited to share his practice as a guest speaker at The Hong Kong Polytechnic University (PolyU), PMQ, WMA, and HART.

Services / Capabilities

Branding
Brand identity, Design systems, Type design, Packaging,
Content curation, Guidelines, Campaign creative, Photography art direction, Motion design

Graphic Design
Editorial & Publication design, Illustration, Marketing & advertising design, Digital design, Print collateral, Souvenir design

Third Paragraph Collection

A collection artist book series published by Third Paragraph. Each edition focuses on specific themes, with particular attention given to paper characteristics & sophisticated printing craftsmanship to produce a truly unique & tactile reading experience. The editions are released in limited quantities, ensuring their exclusivity for collectors.

Nº 1 — The Ugly Creatures
Nº 2 — A White Butterfly

Selected Clients

Partnering with clients is of utmost importance to us. As our collaboration grows, we gain a deeper understanding of your needs, resulting in more enriched work.

Poetic, Delicate, Craftsmanship