Design studio based in Hong Kong. With roots in Tainan and a current base in Hong Kong, William Tsao, Founder & Creative Director of Third Paragraph, brings a unique perspective shaped by the fusion of these two distinct cultures.
William's primary focus is on publication design, leveraging his expertise in paper and print techniques to craft designs that are both subtle and powerful, imbued with a poetic aesthetic. Established a reputation for delivering exceptional design solutions that seamlessly blend artistry and functionality.
Recognized with numerous prestigious awards, including the British D&AD Awards, Tokyo Type Directors Club Awards, New York ADC Awards, and Taiwan Golden Pin Awards. His work has been featured in a variety of publications, including Yahoo, Counter-Print, LaVie, Victionary, Pentawards and Sandu Publishing, and he has been interviewed by Hong Kong Economic Times (HKET) and HK01.